'Jalsa', directed by Trivikram Srinivas and starring Pawan Kalyan, was released on April 2, 2008, and quickly became a landmark in Telugu cinema. It achieved the highest first-day collection in the history of Telugu films and ended the year as the highest-grossing Telugu film of 2008. The film's innovative marketing included the launch of an official video game, making it the first South Indian film to do so. The game's online version was developed by RZ2 Games, while the mobile version was created by FX Labs. The soundtrack, acquired for a record ₹90 lakh, saw impressive sales, with 35 lakh units sold in the first week and ringtone downloads generating approximately ₹1.45 crore. The film's narrative centers around Sanjay Sahu, played by Pawan Kalyan, who grapples with his past as a Naxalite while navigating personal relationships. The antagonist, Damodar Reddy, embodies fear as a means of control, and the film challenges audiences to reflect on the implications of such power dynamics. Over the years, 'Jalsa' has transformed from a box office success into a cultural classic, resonating with audiences through its themes and memorable dialogues, ensuring its continued relevance on television and streaming platforms.