Non-resident Indians (NRIs) have significantly increased their term insurance purchases, with a 35% rise in March 2023 compared to February, largely due to escalating tensions in West Asia. This trend reflects a growing urgency among NRIs to secure financial protection for their families in India. Notably, NRIs aged 25 to 35 represented 54% of the total term insurance demand last year, a rise from 44% in 2024, indicating a shift towards prioritizing financial security early in life. The UAE remains the leading market for NRI term insurance, followed by the US, Canada, and the UK. NRIs are increasingly opting for pure term plans, with 80% choosing straightforward products over investment-linked options. The affordability of Indian policies, which are typically 20-30% cheaper than international counterparts, along with a seamless digital purchasing process, has further fueled this demand. Enhanced awareness around claims processing has also built trust among NRIs, making term insurance a vital part of their financial planning.