In Gautam Budh Nagar district, Uttar Pradesh, the recent allocation of liquor shops has raised approximately ₹28 crore (about $3.4 million USD) in revenue. The district saw a remarkable 4,047 applications for just 30 outlets, making it the highest in the state under the 2026-27 excise policy. District excise officer Subodh Kumar noted the significant interest, particularly for country liquor shops, which received the majority of applications. The allocation process was conducted via an e-lottery system, ensuring fairness and transparency, with live displays to maintain integrity. This revenue generation marks a substantial contribution to the district's excise collections, establishing a strong financial foundation for the year ahead. The current phase follows a previous round where over 18,000 applications were submitted for more than 500 shops.