Regenerative agriculture is gaining attention as a more impactful approach than traditional sustainability in farming. It focuses on improving ecological systems through a set of values that prioritize environmental care and ethical considerations. This movement began as a grassroots initiative among farmers, advocating for a reciprocal relationship with the land. However, the term has been diluted by agrifood corporations, who often reduce it to a checklist of practices without addressing the underlying values. For regenerative agriculture to fulfill its potential, it must be rooted in a robust ethical framework that recognizes the interconnectedness of agriculture and the environment. This approach not only supports ecological integrity but also aligns with broader movements like agroecology, aiming for a more inclusive and sustainable food system. If the focus shifts back to genuine regenerative practices, it could lead to significant improvements in both environmental health and societal well-being.