Apple is preparing to launch its first foldable iPhone in September, coinciding with the release of the iPhone 18 Pro and Pro Max. Despite earlier reports of engineering delays, sources indicate that the foldable model will be priced above $2,000, marking it as a key part of Apple's strategy to expand its product line with innovative designs and features. This foldable device is viewed internally as the most significant redesign in the iPhone's history, aiming to enhance Apple's competitive edge against established players like Samsung. Analysts suggest that while the high price point may limit initial sales, it could elevate Apple's average sales price and boost revenue. The foldable iPhone is part of a broader three-year initiative to rethink the iPhone's design, following last year's updates to the Pro and Pro Max models. Apple is also planning a major redesign for the iPhone's 20th anniversary in 2027.