John Kehoe, a Canadian self-help author, introduces the concept that luck can be cultivated through mental conditioning in his 'luck method.' This approach is grounded in the belief that thoughts shape reality, suggesting that individuals can attract positive outcomes by maintaining a mindset of expectation and taking proactive steps. Kehoe emphasizes five key principles: expecting good luck, practicing visualization, engaging in positive self-talk, taking action on opportunities, and maintaining persistence. Critics argue that while the method encourages a positive outlook, it may overlook structural inequalities that impact success. Nonetheless, the method appeals to many for its empowering message, providing a sense of agency in an unpredictable world. By focusing on what individuals can control—thoughts and actions—Kehoe's framework aims to enhance decision-making and increase awareness of opportunities.