Sonos Restructures Marketing Team Under New CMO Colleen DeCourcy
Sonos Makes Marketing Cuts as New CMO Reshapes Division
Mint
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Sonos Inc. has made job cuts in its marketing division as part of a restructuring led by new Chief Marketing Officer Colleen DeCourcy. The changes aim to streamline operations and improve decision-making speed, following a challenging period for the company that included a significant software overhaul.
- 01Sonos has eliminated jobs in its marketing team to streamline operations.
- 02New CMO Colleen DeCourcy emphasizes the need for a more focused marketing structure.
- 03The restructuring follows a difficult period for Sonos, including a major software issue.
- 04Sonos has released new hardware products, including the $299 Sonos Play portable speaker.
- 05The company's stock has declined 21% in 2026 despite a recent rebound.
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Sonos Inc., the audio brand known for its whole-home audio systems, has restructured its marketing division, resulting in job cuts. New Chief Marketing Officer Colleen DeCourcy, who joined the company in January, stated that the marketing team had become too diffuse, hindering the brand's ability to move quickly. The redesign aims to clarify roles and improve the decision-making process. DeCourcy was brought in by CEO Tom Conrad to refocus the company's marketing strategy, particularly after the departure of former CMO Jordan Saxemard in early 2025, who left following a problematic software overhaul that affected the business. Although Sonos' stock price has rebounded from prior lows, it has still seen a 21% decline this year. Recently, the company launched its first new consumer hardware in over a year, including the $299 Sonos Play portable speaker, which is being marketed for its versatility and integration with the Sonos ecosystem.
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