Sonos Inc., the audio brand known for its whole-home audio systems, has restructured its marketing division, resulting in job cuts. New Chief Marketing Officer Colleen DeCourcy, who joined the company in January, stated that the marketing team had become too diffuse, hindering the brand's ability to move quickly. The redesign aims to clarify roles and improve the decision-making process. DeCourcy was brought in by CEO Tom Conrad to refocus the company's marketing strategy, particularly after the departure of former CMO Jordan Saxemard in early 2025, who left following a problematic software overhaul that affected the business. Although Sonos' stock price has rebounded from prior lows, it has still seen a 21% decline this year. Recently, the company launched its first new consumer hardware in over a year, including the $299 Sonos Play portable speaker, which is being marketed for its versatility and integration with the Sonos ecosystem.