Magnus Carlsen (world chess champion from Norway) was notably absent during the announcement of new features for his app Take Take Take, which has partnered with Lichess to introduce 'play and learn' functionalities. The app's CEO, Mats Andre Kristiansen, explained that Carlsen's role as an ambassador for Chess.com creates a conflict of interest, as both platforms now compete in the same sector. Chess.com previously acquired Play Magnus, a platform founded by Carlsen, which further complicates the situation. Kristiansen highlighted that while Carlsen is a co-founder and significant shareholder of Take Take Take, he does not influence its strategic direction. The company aims to expand beyond fan engagement and focus on creating a sustainable chess platform, recognizing that the core interest of users lies in playing chess.