Magnus Carlsen's Absence from Take Take Take's Launch Highlights Rivalry with Chess.com
Why Magnus Carlsen cannot promote his own app Take Take Take as it enters ‘play and learn’ sectors
The Indian Express
Image: The Indian Express
Magnus Carlsen, the world chess champion from Norway, could not promote his app Take Take Take due to his ambassador role with Chess.com, a direct competitor. The app has partnered with Lichess to enhance its 'play and learn' features, but Carlsen's dual roles create a conflict of interest.
- 01Magnus Carlsen is a co-founder of Take Take Take but is also an ambassador for Chess.com.
- 02Take Take Take has partnered with Lichess to offer enhanced chess features.
- 03The rivalry with Chess.com prevents Carlsen from promoting his own app.
- 04Take Take Take aims to build a sustainable business focused on the playing experience.
- 05The app's CEO emphasized the importance of moving beyond just fan engagement.
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Magnus Carlsen (world chess champion from Norway) was notably absent during the announcement of new features for his app Take Take Take, which has partnered with Lichess to introduce 'play and learn' functionalities. The app's CEO, Mats Andre Kristiansen, explained that Carlsen's role as an ambassador for Chess.com creates a conflict of interest, as both platforms now compete in the same sector. Chess.com previously acquired Play Magnus, a platform founded by Carlsen, which further complicates the situation. Kristiansen highlighted that while Carlsen is a co-founder and significant shareholder of Take Take Take, he does not influence its strategic direction. The company aims to expand beyond fan engagement and focus on creating a sustainable chess platform, recognizing that the core interest of users lies in playing chess.
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