The beauty industry is witnessing a shift towards minimalism as consumers feel overwhelmed by the multitude of skincare products available. Shaily Mehrotra, co-founder and CEO of Fixderma, emphasizes the importance of simplicity in skincare routines. She recommends a minimal approach that includes three core routines: skin streaming, which focuses on a gentle cleanser, a targeted treatment, and sunscreen; the night reset, which involves a gentle cleanse followed by a clinically proven active and a nourishing moisturizer; and a barrier-first approach that prioritizes gentle cleansing and replenishing ingredients. Shaily notes that many consumers own more products than they use, making it essential to simplify routines for effective results. She advocates for consistency and quality over quantity, stating that good skin is built through intentional care rather than quick fixes. This shift towards minimalism reflects a more mature understanding of skin health, where consumers prioritize long-term outcomes.