Conservative Leader Pierre Poilievre is launching a new advertising campaign that adopts a softer tone, focusing on themes of affordability and national sovereignty. The ads, which start airing across Canada, criticize the Liberal government's performance since 2015, particularly regarding the rising cost of living. Poilievre emphasizes that Canada should be self-reliant and not dependent on other nations, encapsulated in the campaign's tagline: 'affordable, safe, strong here at home.' Conservative MP Melissa Lantsman praised Poilievre's accountability in the House of Commons and expressed that Canadians are eager to see a broader leadership style from him. Recently, Poilievre has also proposed eliminating federal gas taxes to help Canadians facing high fuel prices. His recent appearances on popular podcasts, such as 'The Joe Rogan Experience,' have allowed him to present a more personal narrative, moving away from direct attacks on Prime Minister Mark Carney and the Liberal party. However, pollster Nik Nanos notes that Poilievre still lags significantly behind Carney in public perception, suggesting that a consistent strategy will be necessary for Poilievre to connect with voters effectively.