Hyundai Boulder Concept Unveiled: A New Direction for Off-Road SUVs
Hyundai Boulder Concept Breaks Cover — Is A Thar-Style Off-Road SUV Coming?
Times Now News
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Hyundai has unveiled the Boulder Concept at the 2026 New York Auto Show, marking its entry into the off-road SUV market. With a rugged design and features aimed at off-road enthusiasts, this concept signals Hyundai's intention to diversify its SUV offerings and cater to a new type of buyer, particularly in growing markets like India.
- 01The Hyundai Boulder Concept represents a shift towards off-road capabilities for the brand.
- 02It features a rugged design with 37-inch mud-terrain tires and a focus on functionality.
- 03Hyundai aims to attract buyers interested in lifestyle off-roaders, moving beyond urban-centric models.
- 04The off-road SUV market in India is small but expanding, potentially increasing competition.
- 05The Boulder Concept is still in the prototype stage, but it indicates Hyundai's evolving strategy.
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Hyundai has introduced the Boulder Concept at the 2026 New York Auto Show, marking a significant departure from its traditional urban-focused SUV designs. This concept features a rugged, upright shape, enhanced ground clearance, and 37-inch mud-terrain tires, emphasizing off-road capability. With dual safari-style windows and a low-profile roof rack, the Boulder is designed for functionality rather than sleek aesthetics. This move aligns with a global trend toward lifestyle off-roaders, suggesting Hyundai's desire to reach a broader audience. For Indian consumers, the Boulder could signal increased competition in the off-road SUV segment, which is slowly gaining traction. Although the Boulder remains a concept for now, it showcases Hyundai's willingness to explore new markets and buyer preferences.
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The introduction of the Boulder Concept could lead to more options for Indian consumers interested in off-road vehicles, potentially enhancing competition in the market.
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