In Mylapore, Balasubramaniam R. of RKV Electricals is preparing for an election campaign, emphasizing the importance of audio setup in political events. His team works diligently to ensure that loudspeakers and microphones are ready, as the nature of campaigns requires messages to reach passers-by in noisy streets. Unlike weddings, which can last several days, election campaigns typically last only a few hours, adding to the pressure. Balasubramaniam highlights the necessity of maintaining sound levels within safe limits to avoid public health issues, as activists have raised concerns about excessive noise. To mitigate risks, he uses high-end line array systems and keeps backup equipment ready. Additionally, he notes the financial challenges, as payments sometimes do not align with initial agreements, requiring careful management of resources. Overall, while election campaigns are demanding, they also reflect the critical role of sound in communicating political messages.