The recent identification of Banksy raises critical questions about the nature of art valuation. Traditionally, the worth of an artwork is often tied to the artist's name rather than its intrinsic qualities. This phenomenon parallels luxury branding, where the label overshadows craftsmanship. The art market's focus on authorship can lead to a disconnect between artists and the economic value of their work, particularly in the Global South, where the creation process is deeply respected. Banksy, known for his anti-establishment stance, has critiqued the commercialization of art, exemplified by his infamous shredding of 'Girl with Balloon' during an auction. The current art market dynamics suggest a need for changes in ownership rights and resale practices to protect artists from exploitation. The discussion surrounding Banksy's identity invites a reevaluation of how we perceive art, urging a return to valuing the work itself over the artist's brand.