Luke Fickell, head coach of the University of Wisconsin football team, spoke about the impact of Chris McIntosh's departure as athletic director, which was announced on April 13, 2023. Fickell emphasized the personal bond they shared, stating, 'Losing a friend is not easy.' McIntosh's tenure was marked by significant support for Fickell, particularly during challenging times, as the football program generates 80% of the athletic department's revenue. With McIntosh's exit, Marcus Sedberry, the deputy athletic director, has stepped in as the interim athletic director. Fickell noted that the timing of McIntosh's departure is relatively favorable, as it does not coincide with critical recruiting periods. The search for a new athletic director may be prolonged due to the concurrent search for a new chancellor, raising concerns about future alignment in the athletic department. Fickell remains focused on winning, acknowledging the business aspect of college football.