Vijay, the chief of the Tamilaga Vettri Kazhagam (TVK), has ramped up his campaign efforts in Perambur, Chennai, as he prepares for the upcoming Tamil Nadu elections on April 23. His campaign strategy includes direct engagement with constituents through door-to-door interactions and cultural activities aimed at women voters, such as creating rangoli art with his party's symbol. Despite his limited physical presence, having only visited six of Tamil Nadu's 38 districts, Vijay's campaign employs innovative methods like holograms and lookalikes to maintain visibility in areas he cannot reach. The campaign is particularly focused on appealing to youth and first-time voters, leveraging Vijay's significant social media following to amplify his message. The TVK manifesto outlines key promises, including six free LPG cylinders per year, increasing financial assistance for women from ₹1,000 to ₹2,500, and health insurance coverage of up to ₹25 lakh per family. However, Vijay's political journey remains solitary, as no major party has allied with TVK, leading to a competitive multi-cornered contest in the state.