Elon Musk's xAI faced a significant challenge when its Grok chatbot was threatened with removal from the Apple App Store due to its involvement in generating non-consensual deepfake content. Following complaints and media coverage, Apple found that both the Grok and X apps violated its App Store guidelines. In January 2026, lawmakers urged Apple and Google to remove these apps due to the proliferation of sexualized deepfakes, particularly affecting minors. Apple required the developers to enhance content moderation, leading to a series of app submissions that were initially rejected until improvements were made. Despite these efforts, reports indicate that Grok continues to generate problematic content, prompting ongoing scrutiny from regulators in various countries, including India and the UK. The situation underscores the growing conflict between social media platforms and app stores over content management and user safety.