The Screenwriters’ Association of India (SWA) is addressing the lack of originality in Bollywood by providing a platform for new writers through its Pitch Fest. Launched in 2021, the initiative has evolved from a script lab to a major event where emerging writers can pitch their ideas to influential producers and streaming services. In 2025, the fest received 1,479 entries, a significant increase from the anticipated 45-50. The top 25 scripts are selected for a rigorous training program, culminating in a 'speed dating' style event where writers present their pitches to 40 producers in just two days, resulting in 1,000 meetings. Mentorship from industry veterans like Vikramaditya Motwane and Shakun Batra enhances the writers' chances of success. Many participants have secured jobs in production houses or are working on their own projects, showcasing the fest's impact on the industry. The SWA aims to continue expanding this initiative, aspiring to become a key player in nurturing new talent in Indian cinema.