Screenwriters' Association Boosts New Talent in Bollywood with Innovative Pitch Fest
40 producers, 1000 meetings in 2 days: How Screenwriters' Association is opening doors for outsiders in Bollywood
Hindustan Times
Image: Hindustan Times
The Screenwriters’ Association of India (SWA) is revolutionizing Bollywood by hosting a Pitch Fest that connects emerging writers with top producers. This initiative, which began in 2021, has grown significantly, receiving nearly 1,500 entries in 2025, and has already helped many writers secure jobs in the industry.
- 01The SWA's Pitch Fest connects young writers with major production houses and streaming platforms.
- 02The initiative has seen a significant increase in participation, with 1,479 entries in 2025.
- 03Writers receive mentorship from industry experts, enhancing their skills and opportunities.
- 04The Pitch Fest facilitates 1,000 meetings between writers and producers over two days.
- 05Success stories from the fest include writers landing jobs and directing their own films.
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The Screenwriters’ Association of India (SWA) is addressing the lack of originality in Bollywood by providing a platform for new writers through its Pitch Fest. Launched in 2021, the initiative has evolved from a script lab to a major event where emerging writers can pitch their ideas to influential producers and streaming services. In 2025, the fest received 1,479 entries, a significant increase from the anticipated 45-50. The top 25 scripts are selected for a rigorous training program, culminating in a 'speed dating' style event where writers present their pitches to 40 producers in just two days, resulting in 1,000 meetings. Mentorship from industry veterans like Vikramaditya Motwane and Shakun Batra enhances the writers' chances of success. Many participants have secured jobs in production houses or are working on their own projects, showcasing the fest's impact on the industry. The SWA aims to continue expanding this initiative, aspiring to become a key player in nurturing new talent in Indian cinema.
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The Pitch Fest provides opportunities for aspiring writers to enter the Bollywood industry, potentially leading to new and original content in Hindi cinema.
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