On April 16, 2023, Canva launched its AI 2.0 platform, marking a significant evolution in its design capabilities. Robert Kawalsky, Canva's global head of product, highlighted India's role as a crucial market, noting it is the fourth-largest for the platform and ranks second globally in AI usage. The new system, developed by Canva's frontier AI lab, aims to transform user workflows by integrating AI into a collaborative design experience rather than merely offering separate tools. A standout feature, 'living memory', allows the platform to learn from users' past designs, tailoring outputs to individual preferences while ensuring user control over data. Despite the expansion of AI features, Canva will continue to offer a free tier and has introduced a promotional period for early users to maximize their AI usage. Kawalsky emphasized that user-generated content remains owned by the individual, reinforcing Canva's commitment to user rights and safety in design.