Samsung's Research Institute in Noida, India, has been pivotal in developing key smartphone features such as backup calling and direct voicemail, which are now implemented globally. Kyungyun Roo, Managing Director of Samsung R&D Institute Noida, stated that the backup calling feature was inspired by the common practice of using dual SIM cards in India, allowing users to maintain connectivity even when one network fails. The Galaxy S26 series, launched in February, showcases these innovations, which also include AI-driven functionalities like Call Screening and Privacy Display technology. The Noida team collaborates closely with the Suwon headquarters and engages with local universities, including the Indian Institutes of Technology (IITs), for technology development and research. This collaboration aims to enhance Samsung's offerings in the AI domain, with the Noida institute registering many intellectual properties each year.