Zerodha, a leading brokerage firm in India, has saved its traders a staggering ₹25,620 crore (approximately $3.1 billion USD) in brokerage fees from 2016 to 2025 due to its zero brokerage policy on delivery trades. Founder and CEO Nithin Kamath highlighted that the company’s decision to remain bootstrapped, without external investors, has allowed it to focus on customer-centric practices rather than aggressive revenue targets. This approach includes not spamming users, avoiding differential pricing, and refraining from pushing margin funding. Kamath noted that while many competitors have altered their pricing strategies, Zerodha has maintained its rates, which would have otherwise adjusted to ₹50 today when accounting for inflation. The company’s commitment to customer trust is evident, with 25% to 30% of new accounts arising from referrals, showcasing high customer satisfaction. By prioritizing building strong products and maintaining trust, Zerodha aims to grow alongside its customers rather than at their expense.