Walmart has announced a significant redesign of its Great Value brand, impacting nearly 10,000 food and household products. This is the brand's first comprehensive refresh in over 10 years and represents the largest private-label update in Walmart's history. The redesign will introduce modern packaging, clearer labeling, and a consistent visual system across products, aimed at improving product identification on shelves. Scott Morris, senior vice president of private brands at Walmart U.S., emphasized that while the brand is getting a fresh look, the quality and prices of the products will remain unchanged. Great Value is already found in about 90% of U.S. households, helping families save an average of 35% annually. The new design will roll out gradually over the next two years, starting with salty snacks. Walmart is also committed to removing synthetic dyes from its private-brand foods by January 2027.