Lulu International has formalized a Memorandum of Understanding (MoU) with the Union Territory (UT) administration of Ladakh to export 1500 MT of apricots, particularly the renowned GI-tagged 'Raktsey Karpo' variety. This marks a substantial increase from the mere 1500 kg exported over the last two years. The agreement, signed during a meeting led by Lt Governor V K Saxena, aims to facilitate the procurement, processing, and marketing of apricots, thereby alleviating the burdens faced by local farmers. Lulu International will handle all aspects from harvesting to international marketing, ensuring that the unique identity of Ladakh's apricots is maintained. This initiative is part of a broader strategy to enhance the agricultural sector in Ladakh, with plans to establish processing units locally and create an e-commerce portal for farmers, similar to platforms like Amazon and Flipkart. The MoU is seen as a historic step towards improving the economic landscape for Ladakhi farmers and elevating the region's agricultural profile on a national and international scale.