Alex Birch, a cattle farmer from Derbyshire, England, has decided to breed 'less photogenic' Highland cows in response to the growing trend of social media influencers disturbing his herd for selfies and videos. Despite warnings from the Peak District National Park Authority against approaching livestock, visitors continue to invade the cows' space, leading to potential dangers for both the animals and the people. Birch noted that the situation has worsened since the COVID-19 pandemic, with instances of large groups of people crowding around his cattle. He expressed concern for the safety of both his herd and the visitors, stating, 'People just can't understand it when you tell them not to approach them and that the cows might turn on them.' Out-breeding involves crossing Highland cows with other breeds to make them less appealing for social media content. Birch's family has been raising Highland cattle since the 1970s, making this decision particularly difficult. The Peak District National Park Authority has reiterated the risks involved, especially when cows have calves, warning that sightseers could be trampled or attacked. This issue reflects a broader trend of conflicts between locals and social media users, as seen in other regions where residents have taken action to protect their spaces from influencers.