Jewellery Brands Unveil Special Offers for Akshaya Tritiya 2026
Akshaya Tritiya 2026 gold offers: Check details
The Economic TimesImage: The Economic Times
Ahead of Akshaya Tritiya on April 19, 2026, major jewellery brands in India, including Tanishq, Joyalukkas, and Malabar Gold & Diamonds, are launching special offers such as cashback, gold rate protection, and discounts on making charges to attract buyers. These promotions aim to capitalize on the festival's significance for gold purchases.
- 01Akshaya Tritiya is considered an auspicious day for buying gold in India.
- 02Major jewellery brands are offering pre-booking schemes and cashback offers.
- 03Malabar Gold & Diamonds provides discounts of up to 30% on making charges.
- 04Tanishq's gold rate protection allows customers to lock in prices with advance bookings.
- 05Joyalukkas offers cashback vouchers and a gold rate locking facility.
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As Akshaya Tritiya approaches on April 19, 2026, leading jewellery brands in India are rolling out enticing offers to attract buyers. This festival is traditionally viewed as auspicious for purchasing gold and other assets. Major retailers like Tanishq, Joyalukkas, Malabar Gold & Diamonds, and KISNA Diamond & Gold Jewellery have introduced various promotions, including pre-booking schemes, cashback offers, and gold rate protection plans.
Malabar Gold & Diamonds is offering discounts of up to 30% on making charges for gold and diamond jewellery purchased online between April 8 and April 20, 2026. Tanishq allows customers to secure gold prices with a 25% advance payment, enabling them to benefit from the lower of the frozen or prevailing gold rates at the time of invoicing. Joyalukkas is running its Akshaya Tritiya Cashback Utsav from April 10 to April 20, 2026, providing gift vouchers based on jewellery purchases and allowing customers to lock in gold rates with just a 10% advance. KISNA also offers a Gold Rate Protection Plan, ensuring that customers can freeze prices by paying a 25% advance. With Akshaya Tritiya accounting for 15-18% of annual jewellery sales, these promotions are crucial for retailers during this peak demand period.
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These offers encourage consumers to invest in gold during the festival, potentially boosting sales for jewellery retailers significantly.
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