As Akshaya Tritiya approaches on April 19, 2026, leading jewellery brands in India are rolling out enticing offers to attract buyers. This festival is traditionally viewed as auspicious for purchasing gold and other assets. Major retailers like Tanishq, Joyalukkas, Malabar Gold & Diamonds, and KISNA Diamond & Gold Jewellery have introduced various promotions, including pre-booking schemes, cashback offers, and gold rate protection plans.

Malabar Gold & Diamonds is offering discounts of up to 30% on making charges for gold and diamond jewellery purchased online between April 8 and April 20, 2026. Tanishq allows customers to secure gold prices with a 25% advance payment, enabling them to benefit from the lower of the frozen or prevailing gold rates at the time of invoicing. Joyalukkas is running its Akshaya Tritiya Cashback Utsav from April 10 to April 20, 2026, providing gift vouchers based on jewellery purchases and allowing customers to lock in gold rates with just a 10% advance. KISNA also offers a Gold Rate Protection Plan, ensuring that customers can freeze prices by paying a 25% advance. With Akshaya Tritiya accounting for 15-18% of annual jewellery sales, these promotions are crucial for retailers during this peak demand period.