In a recent exchange on social media, Lalit Modi (former commissioner of the Indian Premier League) rejected Kevin Pietersen's claim that The Hundred could become the UK's equivalent of the IPL. Modi stated, 'Not in this lifetime will any T20 tournament be like the IPL,' emphasizing that cricket is not the leading sport in the UK, where football, rugby, and other sports dominate. He outlined six reasons for his stance, including the lack of a dedicated fan base, insufficient population to support the tournament, and limited advertising opportunities. Modi also noted that the economics of cricket in the UK would prevent The Hundred from achieving IPL-like success, suggesting it might only resemble the South African T20 league, SA20, if it survives. He reiterated that the England and Wales Cricket Board's (ECB) primary focus would continue to be bilateral matches, as the short format requires significant support to attract viewers willing to pay for it.