As Akshaya Tritiya approaches on April 21-22, 2026, gold and jewellery demand has risen significantly, with a 20% increase compared to last year. Despite high prices, consumers are adjusting their purchasing habits, opting for lower grammage and investment-led purchases. In New Delhi's Dariba Kalan market, excitement remains high, with strong sales of gold coins and jewellery items. Retailers like Gaurav Gupta have noted a robust demand, particularly as the wedding season approaches. In Mumbai's Zaveri Bazaar, pre-bookings for wedding jewellery have surged, with many customers exchanging old gold for new pieces. Online platforms are also experiencing increased activity, with Amazon India reporting that gold jewellery sales have doubled year-on-year. New features like gold rate protection from quick commerce services are providing consumers with more confidence in their purchases. Overall, the festive sentiment surrounding Akshaya Tritiya is driving a buoyant market despite ongoing budget constraints.