From April 16 to April 19, 2023, a group of social media influencers and content creators from 10 Asian countries explored the rich culture and heritage of Odisha, India. The delegation, which included travel vloggers and lifestyle influencers from nations such as Bhutan, Cambodia, and Vietnam, visited Bhubaneswar and engaged in various activities that showcased the state's historical and modern advancements. They toured the Khandagiri–Udayagiri Caves, where they learned about ancient Kalinga's history and Jain traditions, and the Konark Sun Temple, renowned for its architectural grandeur. Additionally, they experienced skill development training at the World Skill Center, which focuses on modern training in hospitality and construction. The influencers also visited the Raghurajpur Heritage Crafts Village in Puri district, where they interacted with local artisans and learned traditional art forms like Pattachitra paintings. The influencers described their visit as enriching, praising Odisha's vibrant culture and hospitality, and expressed interest in promoting the state through their digital platforms.