Rebekah Brown, who recently became the interim vice chancellor of the Australian National University (ANU), has authorized a $165,000 communications strategy from Rowdy Inc. to help restore the university's reputation following a series of controversies, including bullying allegations against former chancellor Julie Bishop and the resignation of Genevieve Bell, the previous vice chancellor. The strategy will be implemented in two phases. The first phase, costing $42,000, focuses on establishing new communication rhythms and building trust within the ANU community over two months. The second phase, priced at $108,000, involves stakeholder interviews, a comprehensive audit of existing communication channels, and benchmarking against peer institutions. ANU officials highlighted the necessity of external support for specialized skills in crisis communications that the university lacks internally. Rowdy Inc., a female-owned organization, is already a contracted service provider for ANU, reflecting a commitment to diversity and innovation in its operations.