Sky has introduced its 500Mbps Full Fibre Broadband package at a competitive price of £28 per month (approximately 90p per day), significantly undercutting BT's equivalent offering at £40.99. This package is ideal for high-demand activities such as 4K streaming and online gaming, with Sky estimating that an HD TV program can be downloaded in about 25 seconds. New customers switching to Sky can benefit from up to £200 in bill credits to cover any fees from their previous provider. While Sky's full fibre service reaches 60% of UK homes, potential customers can check their eligibility using Sky's postcode checker. Customer feedback on platforms like Trustpilot has been largely positive, praising the reliability and speed of Sky's broadband service. In contrast, BT has announced a £4 monthly price increase each April, which may push customers to consider alternatives like Sky or Virgin Media, which offers a similar package at £29.99 with a free Netflix subscription.